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Being
on the Web is pointless if no one knows you're there. That's why
every successful e-business markets its Web presence. Sherpa can
make sure your customers and prospects hear about your site. Some
of the marketing services that we provide are:
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Search
Engines
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We will register your
Web site with the major search engines. But registration is not
enough. Search engine placement is very important when driving traffic
to your web site. We use several methods to help your site get a
high priority listing:
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Relevant
keywords |
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Short
concise descriptions |
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Spider
pages |
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Web
page optimization |
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E-mail
Marketing
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Banner
Ads
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With click through rates
averaging a meager 0.39%, it's important to create banners that
compel your prospects to click through to your site. We create ads
in both animated GIF or Macromedia Flash format that conform to
all Internet Advertising Bureau (IAB) specifications.
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Affiliate
Programs
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An affiliate program
allows another Web space owner to offer your Web site or your product
to its viewers. If the relationship results in a sale for you, the
Web space owner is paid a percentage. We will find Web sites that
serve the demographic profile of your target audience and sign them
up as affiliates.
With the use of Miva's
XML based shopping cart system, we can track where orders come from
and track each affiliate providing reports on how effective these
affiliates are and providing commission information.
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