|
Return on Investment
The following chart, prepared with industry-accepted figures, demonstrates
the value Sherpa Mail brings to its users! The comparison assumes 10,000
"contacts" and includes production, labor and delivery costs.
|
Direct Mail |
Banner Ads |
Text Email |
Sherpa Mail |
| Cost to Send |
$11,000 |
$900 |
$700 |
$600 |
| Response Rate |
3% |
0.5% |
0.4% |
4.8% |
| Conversion Rate |
30% |
20% |
20% |
20% |
| Cost/Conversion |
$120 |
$90 |
$88 |
$6 |
Sources include Forrester Research, Jupiter Communications,
USA Today, Opt-In News, Clientize, and the performance of Sherpa Mail users
Cool Facts
42% of e-newsletter producers enjoy click-through rates greater than 20%
93% of Internet users have and use email on a regular basis
101 million Americans were on the web as of January 2001
10 billion emails are sent EVERY day (3.6 trillion per year) |